• Sarah Nantel

YYC #MOMBOSS FEATURE: DEVIN GEM



TELL US ABOUT YOURSELF AND YOUR FAMILY

Hello! Nice to meet you! I’m Felicia - I’m the proud mommy of one beautiful, lively toddler girl; and happy wife of a handsome, hard-working, and supportive hubby. We’ve been in the Calgary area for nearly 5 years and have always proudly called Alberta “home”. I’m a banker by day, and a jewellery designer by night. As a family, we love to travel, finding new places to eat around Calgary, and learning how to garden. When I have some free time to myself, you’ll find me scouting out cute boutiques for unique finds (shoes are my weakness), going to yoga, or experimenting with new juicing recipes.


WHAT IS YOUR BUSINESS AND WHAT INSPIRED YOU TO START YOUR BUSINESS?

Devin Gem is a line of Mommy & Me matching bracelets for every mommy & her precious baby gem. Devin Gem bracelets feature natural gemstones and Swarovski crystals.

I enjoy shopping for clothing and accessories for my daughter that match my wardrobe, (and I would say a lot of moms do too!) but I couldn’t find any jewellery that I liked. I decided to make my own bracelets and Devin Gem was born.

WHAT IS YOUR PROUDEST MOMENT WITH YOUR BUSINESS?

What makes me proud is the fact that there isn’t any other bracelet line quite like this on the market geared towards moms and daughters! I’m excited to have designed a line of beautiful, elegant, wearable bracelets made with gorgeous materials. They are perfect for special occasions, but sturdy enough and pretty for every day wear.


HOW DO YOU STAY MOTIVATED AND INSPIRED?

My bracelets are inspired by the amazing women in my life. When you read the description for each bracelet, you’ll see the connection to the gemstones chosen for that particular design. The positive feedback I’ve been getting for the jewellery line has been very motivating, I have custom pre-orders for Christmas already lined up... this is going to be a busy summer! There are a lot more beautiful things coming to the Devin Gem line this fall and winter. I can’t wait to share them with you all!

HOW DO YOU MAINTAIN A WORK-LIFE BALANCE?

What’s that?!! In all honesty, I’m still working on it. I’m a super-super-organizer and planner. It may seem like too much for other people, but my system works for me. I have to schedule and plan a couple months in advance - that’s the only way I can fit in my day job, this business, mommy/daughter time, quality family time, play dates, time with my girlfriends, and squeeze in some fun hobbies.

WHAT IS YOUR PROUDEST MOM MOMENT?

My daughter amazes me every day with something new! Her biggest milestone this year was starting pre-school at age 2 1/2. She absolutely loves it and her teachers are terrific.

WHAT IS YOUR BEST PARENTING ADVICE?

I don’t think I’m the best person to give parenting advice, I’m still figuring it all out! However, the banker in me would encourage parents to start an RESP as early as possible. Even if it’s only $20 a month going into the account, the compounded growth over time will be beneficial for when your child is ready to start post-secondary education.


WHERE CAN YOU BE REACHED?

Website: devingem.com

Email: devin.gem@hotmail.com

Facebook: DEVIN GEM

Instagram: @devin.gem

Pinterest: devin gem




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